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Sports Technology Awards 2021 powered by Reactoo

Reactoo powered The STA Group Sports Technology Awards with it’s marketing leading Watch Together Technology & Remote Production Suite.

The Sports Technology Awards was a live virtual ceremony where sports brands came together to recognise and celebrate technology innovation across the sports industry. The awards were attended by over 700 industry leaders from companies including Deltatre, Vodafone, Chelsea FC, Sport Buff and UEFA representing over 18 countries worldwide.

CEO of The STA Group, Rebecca Hopkins and Sports Broadcaster, John Inverdale hosted the event live from a London studio with star guests joining via webcam from around the world to hand out the awards.

These included: Champion Paralympion, Baroness Tanni Grey-Thompson; Double Olympic Champion Triathlete, Alistair Brownlee; South African International and Rugby World Cup Winner, Bryan Habana; International Footballer turned tech entrepreneur, Louis Saha and multi-Olympic champion sailor, Sir Ben Ainslie.

Congratulations to all of the winners including: The Bleachr App featuring CrowdVIEW Live winning ‘Best Digital Technology’; WWE ThunderDome winning ‘Best Use of Technology by a Brand’ and Chelsea FC The 5th Stand winning ‘App of the Year’. To see the full list of winners, click here.

Reactoo’s powerful Watch Together Technology provided an interactive experience where attendees were able to experience the event in a virtual room, chatting with colleagues via webcam and using the event wide text chat to communicate with others. The Remote Production tools allowed remote guests and studio based cameras to blend, creating a dynamic and truly innovative production.

Rebecca Hopkins, CEO of The STA Group said ‘When it comes to technology, our audience is one of the most sophisticated there is; as such, our challenge each year is to make The Sports Technology Awards ceremony as tech-forward as possible. We were introduced to Reactoo’s platform and ‘Watch Together’ tech and we knew we had our solution for a really impressive, virtual awards.

Guests accessed the ceremony via virtual tables and could chat with each other privately in these. They also had the option to engage with all 700 other guests via the chat function – which proved extremely popular as well as a great showcase for some people’s command of gifs. We were also able to bring every table into the live production during a brand showcase, then put the winning brands on screen when the category winners were revealed.

We had asked our guests to be ready to participate with enthusiasm and they didn’t disappoint – seeing their reaction live, throughout the broadcast, created many great moments for everyone.’

For more information on how Reactoo’s technology can help you, get in touch.


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