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Reactoo welcomes John Gleasure to Board, announces partnership with Staylive

May 2024

Reactoo and Staylive announce strategic partnership, further increasing optionality in live direct-to-consumer content creation. Meanwhile, John Gleasure, a founder of DAZN and Perform Group, joins Reactoo Board following their successful fundraising round. 

London, UK, May 21 – Reactoo, a dynamic London-based tech startup revolutionising live-streaming audience engagement, is pleased to announce a formal partnership with international streaming platform provider and innovator Staylive, a Spring Media company. This partnership enables content owners and creators to maximise the value of their live content programming adjacent to the traditional seasonality of live sports delivery and output.

Reactoo Studio is a cloud based live and on-demand video creation platform, used by Sky, Manchester City, Stats Perform and others. It empowers content creators of any size to output professional grade studio and magazine style content through a cloud based virtual studio solution.

Marc Williams, CEO Reactoo, commented: “We’ve been overwhelmed by the impact our new platform has had since its release earlier this year. Our goal has been to make the creation of professional quality content more accessible, flexible and cost effective and the ease by which anyone can incorporate their audience into the content is taking engagement to new levels.”

As a leader in live sports streaming technology, Staylive serves a range of partners across all tiers, including INDYCAR, the International Gymnastics Federation, and most recently as the distribution partner for Warner Bros. Discovery Sports Europe’s cycling and motorcycle events.

“Our relationship with Reactoo allows our dynamic and varied client base of leagues, federations and clubs to further increase audience engagement through the output of new live event content programming,” said Matt Parker, CCO Staylive. “Extending the season through the creative power the Reactoo Studio technology delivers, ensures that our broad client base is armed with additional services to create, inform and engage.”

In light of a successful fundraising campaign, Reactoo also welcomes seasoned sports media professional John Gleasure onto its Board.

“I’m excited to be joining the Reactoo board following their recent investment round, and look forward to helping the team deliver on their growth plans,” Gleasure said. “This partnership with Staylive is a fantastic endorsement of the Reactoo Studio solutions capabilities, in creating innovative new live content formats and driving customer engagement for sports rights holders and broadcasters globally.”

Williams added, “it’s great to have John joining our team. His wealth of experience and extensive network will be invaluable to us as we embark on the next stage of our journey.”

About Reactoo: Reactoo empowers organizations to produce high-quality, engaging live programming effortlessly through its intuitive production interface. Presenters and guests can now seamlessly connect from any location across the globe, eliminating the need for costly crews. The platform’s USP lies in its ability to manage mass-scale audience participation, where  viewers can engage directly with the show via video link, undergoing backstage screening and moderation before seamlessly joining the live show. More info at: www.reactoo.com

About Staylive: Staylive, a Spring Media company, is a leader in live sports streaming technology, delivering in excess of 1500 live events per week to a globally distributed audience. Its streaming platform powers governing bodies, federations, leagues and clubs worldwide and is underpinned by additional related services across growth marketing, consulting and more. Established in 2013, Staylive is headquartered in Stockholm, Sweden. More info at: www.staylive.io

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