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Reactoo Appoints David McKenzie as Chief Growth Officer

September 2025

Reactoo, the live-production SaaS platform transforming interactive sports broadcasting, today announced the appointment of David McKenzie as its new Chief Growth Officer

London, UK – September 12, 2025 – Reactoo, the live-production SaaS platform transforming interactive sports broadcasting, today announced the appointment of David McKenzie as its new Chief Growth Officer (contractor). McKenzie will lead customer acquisition, build strategic and influencer partnerships, support investor engagement, represent Reactoo at major industry events and drive the company’s overall growth strategy.

Driving the Next Stage of Expansion

Reactoo’s browser-based production suite enables broadcasters, clubs, federations, creators, and influencers to deliver broadcast-quality, interactive live shows without expensive hardware or technical crews. From watch-alongs to full match-day coverage, Reactoo removes the barriers to professional live streaming and opens new revenue opportunities for sports organizations of any size.

A Track Record in Sports Media and Technology

David McKenzie brings more than 18 years of experience spanning sports broadcasting, SaaS, and technology. He was the founder of Psyched4, a next-generation sports platform that forged partnerships with global sports leagues including the Greek SuperLeague, FIBA Europe, the K League, and the ICC. Under his leadership, Psyched4 progressed from concept to launch in under two years, assembling an advisory board with executives from Sky Sports, ScreenSport, Cartoon Network, Viacom, and Warner Bros.

Before founding Psyched4, McKenzie worked across leading technology companies on high-profile media projects, including initiatives associated with the launch of ITVX and TNT Sports. This blend of broadcast insight and enterprise-tech experience positions him to accelerate Reactoo’s commercial growth and market reach.

“We’re delighted to welcome David to the team,” said Ben Murphy, Chief Commercial Officer of Reactoo. “His unique background—combining deep media knowledge with proven technology and growth expertise—will be instrumental as we scale our customer base and global presence.”

“Reactoo is breaking down the final barriers to professional live production,” said David McKenzie. “The platform’s flexibility means broadcasters, clubs, federations, creators, and influencers can all deliver interactive, broadcast-quality experiences without the traditional cost or complexity. I’m excited to help expand Reactoo’s reach and show just how wide its impact can be.”

About Reactoo
Reactoo’s intuitive cloud-based platform gives any presenter or small team the ability to create TV-quality live shows from anywhere, complete with animated graphics, replays, multi-angle switching, and real-time fan participation. For more information, visit www.reactoo.com.

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